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The AWSA magazine has undergone a number of changes since it was first published as the ‘Army Ski Association Yearbook’ in the mid 1950s, it was renamed ‘Ski Year’ in 1989 and then to its current title of ‘Snow and Ice’ in 1999. The magazine was redesigned in 2010 and serves a three fold purpose for the organisation: to provide a record of the work of the association; to recruit soldiers to try winter sports; and as a tool to generate new sponsorship for all the disciplines. The content aims to promote the military benefits of winter sporting activities; Gen Sir Peter Wall CGS wrote in the 2011 edition, ‘Ensuring soldiering remains “fun” and that individuals properly recover and recuperate from operations means we continue to have motivated and fit soldiers with a breadth of experience from which to draw – in this way winter sports directly contribute to military output’.